Sunday, May 27, 2007

dronf

OK, dronf is a rather silly word.

It's even sillier than fnord, which is so silly that Merriam Webster refuses to define it, while Wikipedia calls it a "nonsensical term."

But, like all the best silly things, it has hidden depths.

A fnord is supposedly a subliminal message, found in newspapers, textbooks, TV, radio and so on, to which we've all been conditioned to respond with a feeling of vague, unfocussed anxiety, and an inclination not to think about it. The only place you don't find fnords is advertisements.

It's a metaphor for the chronic, low-grade sense of emergency we live with. The water shortage, global warming, earthquakes, hurricanes, terrorism, anti-terrorism - it seems we're witnessing the planetary endgame. With one hand, the media sustains the hum of crisis, while with the other it offers us comfort food, mindless TV, pleasant minor worries. Despair or distraction.

So a dronf is a metaphor for the third way. It's whatever can create in us a chronic, low-grade sense of optimism. It's whatever can induce us not to ignore or despair at our problems, but to confront them.

4 comments:

graywave said...

So that's what I've been suffering from all these years. I know I should be far more depressed by all this than I am so dronf must be the explanation.

PS Love the style!

PPS Don't you have assignments to write?

MizzMarr said...

Hey there. I just stumbled across your blog and am totally enamored by your discordian jewelry that you´ve got posted up. Please but please tell me where you ran across it?

Hail Eris!
:)
Jen

Bec said...

Hi Jen. Only just noticed your comment, sorry! Somebody actually had the pendant made for me, so it's one of a kind :-) There's a man in the US called Mark Defrates who does make some discordian jewellery though, and sells it online. (www.markdefrates.com I think, or something like it).
Good luck!

Mike said...

FNORD

Foundation for Neo-cognitive and Ontological Research and Development
or
FNORDs
Functional Nervous Operational Reticular Device (System)
OR
false neocognative occipital retina display

To me the real FNORD is not a word, but a metaphor for hallucinations that we see in place of reality. The "blind spots" that exist and the reticular activating system simplifying chaos. Educational system teaches STRUCTURE, and in other words teaches us to not see the "FNORDs"

The reason "FNORDs" aren't in advertising is because there is intentional order created out of the chaos. There are subliminal messages that are 97% transparent like those seen in youtube videos by adampants. (account deleted but videos resurrected by "johnathanlives")

If you look closely enough you will actually see that FNORDs are real by seeing a message where a FNORD usually would hallucinate over it... IF you know it's there... the subliminal messages are the "glitch" in the "Matrix". You will see a message that was previously hallucinated over. The FNORD is a way to explain the concept of chaos. Watch the youtube video with the youtube dot com followed by slash watch?v=SrWpKzAMGBA to get what I am talking about.